RIFQA
Operational proof, not a promise.
The problem it solves
Arabic-speaking mothers are served either by clinical tools with no warmth, or by consumer apps that were never written for them and quietly monetise what they share.
How it works
Tracking, emotional support and local care sit in one place, in Arabic, with privacy treated as a design constraint rather than a policy page.
Who it is for
Mothers in Saudi Arabia through pregnancy and the first period after birth.
The one consumer product
RIFQA is the only consumer application in an otherwise enterprise portfolio. It is here because the studio’s standards travel — the same engineering discipline, applied to a far more personal problem.
Proof and metrics
Arabic-firstby construction
Privacy-firstnot privacy-policy
KSAlocal care network